Were you wondering how Sacha Baron Cohen get all of those people to embarrass themselves in his movie? Like rodeo director, Bobby Rowe, who recommends that Borat shave his mustache so that he wouldn't look quite so Muslim and make people nervous about whether he's got explosives strapped to his body. Rowe also responds to Borat's claim that back in his country they put gays in prison and hang them saying, "That's what we're trying to do over here."
After Borat praises Bush's "war of terror" and works the crowd up with images of the president of the United States drinking "the blood of every single man, woman, and child in Iraq," he butchers the national anthem so badly that they finally turn on him.
Rowe told Newsweek, "I go out there, and I say, 'Get the hell outta this dadgum building! Half the sumbucks in here are probably packin' heat, and they'll put you in front of the firin' squad.' Boy, they got in their trucks and hauled boogie."
With a budget of $18 million, Borat made $26.5 million in its opening weekend earning the highest wide release opening gross for a film showing on under 1,100 screens.