"From the beginning, I would always object when people would say, 'It's the pet cemetery movie.' No, no, no, no! It's not about pet cemeteries. And the next question is always, 'If it's not about pet cemeteries, what is it about?' Well, that's tricky! In essence, it embodies many of the ideas that are in every single film I've made. The obsession with language. Eye contact. An interest in accounts of subjective experience rather than objective reporting. The fundamental belief that if you scratch the surface of any person, you will find a world of the insane, very close to that surface."
[Commercials by Errol Morris]