The Art of Choosing


“Americans tend to believe that they've reached some sort of pinnacle in the way they practice choice. They think that choice as seen through the American lens best fulfills an innate and universal desire for choice in all humans. Unfortunately, these beliefs are based on assumptions that don't always hold true in many countries, in many cultures. At times they don't even hold true at America's own borders.”

~ Sheena Iyengar

[Thanks Kit!]