We Tell the Happy Ending First

"Every creative journey begins with a problem. It starts with a feeling of frustration, the dull ache of not being able to find the answer. We have worked hard, but we've hit the wall. We have no idea what to do next.

When we tell stories about creativity, we tend to leave out this phase. We neglect to mention those days when wanted to quit. When we wanted to believe that our problem was impossible. Instead, we skip straight to the breakthrough. We tell the happy ending first.

The danger of this scenario is that the act of feeling frustrated is an essential part of the creative process. Before we can know the answer, before we can even know the question, we must be immersed in disappointment, convinced that a solution is beyond our reach. We need to have wrestled with the problem and lost. Because it's only after we stop searching that the answer might arrive."

~ Jonah Lehrer, author of Imagine: How Creativity Works

IMAGINE: How Creativity Works from Flash Rosenberg on Vimeo.

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