The Origins of Creative Insight

Why does the Eureka moment arrive only after we stop looking for it? At Behance's 99% Conference, Jonah Lehrer explains how creative insight works and what drives incredible achievements.

Jonah Lehrer: The Origins of Creative Insight & Why You Need Grit from 99% on Vimeo.

See also: Lehrer, J. (2012). Imagine: How creativity works. Boston: Houghton Mifflin Harcourt.