Daron Larson July 9, 2012 The Origins of Creative Insight Daron Larson July 9, 2012 Why does the Eureka moment arrive only after we stop looking for it? At Behance's 99% Conference, Jonah Lehrer explains how creative insight works and what drives incredible achievements. Jonah Lehrer: The Origins of Creative Insight & Why You Need Grit from 99% on Vimeo. See also: Lehrer, J. (2012). Imagine: How creativity works. Boston: Houghton Mifflin Harcourt.