"Stories are powerful because they transport us into other people’s worlds, but in doing that, they change the way our brains work and potentially change our brain chemistry. And that’s what it means to be a social creature—to connect with others, to care about others, even complete strangers. It's so interesting that dramatic stories cause us to do this."
~ Paul Zak director of the Center for Neuroeconomic Studies and author of The Moral Molecule: The Source of Love and Prosperity
See also: "Trust, morality — and oxytocin?" In this TED Talk, neuroeconomist Paul Zak shows why he believes oxytocin (he calls it "the moral molecule") is responsible for trust, empathy and other feelings that help build a stable society.