Teresa Amabile

Small Wins and Deliberate Mediocrity

"Tiny goals, even absurdly tiny ones, can be an effective way to sneak under the radar of your mind, which always stands ready to procrastinate on, or otherwise resist, bigger ambitions: you might laugh at the idea of doing 15 seconds of exercise, but for exactly that reason, you’re also much less likely to resist it. (The next day, make it 20 seconds, and so on.)"

~ Oliver Burkeman